Post by account_disabled on Nov 26, 2023 1:06:37 GMT -3
What is the most Indicating the problem is information without which it is difficult to move forward. Why did you join the team of experts with the project? What areas do you want to improve? What problems have you noticed in the operation of your website? Were you able to see them with the naked eye? Consider which segments of the platform are not functioning as they should. Perhaps you don't know what the problem is, so you delegate the implementation of any modifications to an external agency. In such a situation, experts will conduct an independent audit, thanks to which they will learn more about your strengths and weaknesses. Also think about your expectations from the managed platform. Increased sales, keeping customers longer in the e-shop, or maybe improving the visual qualities of the website? Do you have other goals? List them and indicate why you particularly care about achieving them. Let us get to know you better, describe the company's activities, the purchasing process and present key user data (including data obtained from Google Analytics). The abundance of information works to your advantage. What mistakes should you avoid when creating an advertising brief? When creating a marketing brief from scratch, avoid copying ready-made templates. This is one of the mistakes often made.
Of course, it is worth reviewing a sample brief, such as the Whatsapp Number List one above, and creating your own document based on it. However, it should not be prescribed without a second thought. Remember that in the case of your company's planned campaign, it may be necessary to describe aspects other than those included in the sample brief (sometimes it is extremely important to point out the weaknesses of certain solutions). Other common mistakes are: inaccurate answers, writing a brief "quickly", too many goals for one marketing campaign, general description of the target recipient (e.g. woman), imposing specific solutions. Summary I hope you now know what a marketing brief should look like. It is the foundation for successful cooperation and helps achieve the campaign goal. Thanks to it, activities will certainly be more effective and each party will feel safer. So work on your brief using the tips above. It can be in the form of a PDF text document, a presentation or an Excel spreadsheet. Of course, you can also use it in
form. The choice is yours.
You have certainly come across the abbreviation CMS more than once. It is the basis of a good SEO campaign. If you choose the right tool adapted to this type of activities, you will see that optimizing your activities for search engines can be simple! Remember that a good CMS program should not limit you in any way! CONTENTS: CMS – definition Is it worth using a CMS? Types of CMS CMS: WordPress CMS: Joomla CMS: Drupal CMS: Magento CMS: HubSpot CMS and positioning Choosing a CMS system – what to pay attention to? Summary CMS – definition CMS (Content Management System) is a Content Management System. It is software that allows you to create a website, expand it, publish new content and generally manage it. All these activities take place from the administration panel (to which you need to log in), without the need to manually modify the script. This is possible thanks to ready-made templates, also known as skins. Thanks to them, you can build a large website in just a few dozen minutes - writing a website using a markup language and a programming language is much more time-consuming. Content management systems are used not only by people who run a website for their own needs, but also by webmasters who design websites on a daily basis. CMS – although it uses ready-made templates – allows you to personalize the appearance of your website. Of course, this wasn't always the case. In the past, the possibilities in this area were limited, but today content management systems are constantly improved to respond to various needs, even the more complex ones. That is why this solution is so popular today. It is estimated that over 60% of all websites available on the Internet are built on the basis of content management systems.