Post by account_disabled on Mar 7, 2024 0:25:08 GMT -3
ince they were born until today, social media have undergone countless changes. These have gone from being platforms in which to express one's creativity (we mention Myspace) to virtual places in which to expand one's sociality, share content and initiate communicative exchanges with other subjects, of a friendly or professional nature, to the point of being considered entertainment tools (this is how Tiktok is defined) and spaces open to company promotion and sales. It is no coincidence that we hear more and more often about social commerce , as the new commercial frontier of Web 2.0. What is it about? What aspects characterize it? What differentiates it from e-commerce? We will answer all these questions in the next paragraphs of the article and we will see how to effectively promote your business on networking platforms, with Ediscom high performance solutions.
Social commerce: what is it? Thanks to the covid-19 pandemic, which has characterized recent years, the use of social media, together with e-commerce, has undergone an enormous acceleration. In fact, people's traditional habits have moved online and purchasing methods have adapted to the need to maintain a certain social distance in that particular period, making the Internet the most suitable channel for this Hong Kong Telegram Number Data purpose. Given this transformation, therefore, networking platforms have also adapted to this new trend, implementing specific sales and promotion systems within them, useful for companies to propose their value offering to a specific target and for individuals to carry out , quickly and through a few intuitive steps, purchases.
This is where social commerce was born , a phenomenon resulting from the fusion of two very important, high-frequency channels nowadays: social media and e-commerce, the marketing of which we talked about in this article . This term therefore refers to a specific type of electronic commerce , based on the use of networking systems for the sale of goods or services. It is a highly engaging solution , capable of leading the user to naturally make a purchase while browsing the platform and without leaving it, thus allowing him to live an uninterrupted, positive and highly satisfying experience. Social commerce vs ecommerce: the differences After understanding how social commerce was born and what is meant by this, it is necessary to make an adequate distinction from what is more commonly defined as e-commerce or electronic commerce.
Social commerce: what is it? Thanks to the covid-19 pandemic, which has characterized recent years, the use of social media, together with e-commerce, has undergone an enormous acceleration. In fact, people's traditional habits have moved online and purchasing methods have adapted to the need to maintain a certain social distance in that particular period, making the Internet the most suitable channel for this Hong Kong Telegram Number Data purpose. Given this transformation, therefore, networking platforms have also adapted to this new trend, implementing specific sales and promotion systems within them, useful for companies to propose their value offering to a specific target and for individuals to carry out , quickly and through a few intuitive steps, purchases.
This is where social commerce was born , a phenomenon resulting from the fusion of two very important, high-frequency channels nowadays: social media and e-commerce, the marketing of which we talked about in this article . This term therefore refers to a specific type of electronic commerce , based on the use of networking systems for the sale of goods or services. It is a highly engaging solution , capable of leading the user to naturally make a purchase while browsing the platform and without leaving it, thus allowing him to live an uninterrupted, positive and highly satisfying experience. Social commerce vs ecommerce: the differences After understanding how social commerce was born and what is meant by this, it is necessary to make an adequate distinction from what is more commonly defined as e-commerce or electronic commerce.